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How Search Engines Work

 SEO Jargon Explained

How  search engines work a laptop showing Googles search page

When you uses a search engine to look for something you will get two sets of results.

  • The paid for advertisements, called inorganic or Artificial search results.
  • The listings under them,  called natural or Organic search results.

People will click on the  Organic search results  95%  of the time.

People searching for things online write what they are looking for into the search bar (the search term).

They press enter and the search engine looks through the trillions of words it has indexed and  finds matches for those words.

Then a list of web pages containing those words  appears on the SERPS (Search Engine Results Pages).

How Does The Search Engine Choose Which Web Pages To List?

The search engines use pieces of software called spiders, web crawlers or Bots (Googles software is called the Google bot).

These check  and index every word and image on the  billions of pages they can reach on the internet, this process is called crawling.

The spiders also note over 200  key factors about those pages (such as how long the page takes to load, how well the content is written, how many pages link to that page etc..)

The set of rules which tells the spider what factors to look for is called the search  algorithm, they are continually adjusted to take account of shifts in the way people search, new technologies (mobile search, voice search etc... ) and to detect the use of dishonest methods to  get higher listings for  web pages (Black Hat SEO).

Google tweaks its search  algorithm 500-600 times a year.

The rating each page is given depends on how well it complies with these factors is called the page authority.

The pages with words matching the search term are listed  on the SERPS with the ones which have  the highest page authority listed at the top.

This is true of both Organic and  paid for search results. If a paid for Ad has low page authority a lower priced Ad may appear instead.

Do Search Engine Results Matter?

Over 60% of your websites traffic will come through search engines, with 40% coming from referrals and other sources. If your website is not optimised for search engines you are missing out on over 60% of potential customers.

With 6.5 Billion searches being done every day no business can afford to miss this potential revenue stream

95% of people never go any further than page 1 of SERPS  and 33% will go directly to the page at no.1 in the Organic listings.

Getting your webpages on page no.1 of SERPS will  drive traffic to your website, it's like moving your shop from a hidden side street to a busy high street. It's up to you to convert those visitors to customers.

Have a look at this handy guide from Google  How Google search works




Have a look at some of our other SEO Jargon buster articles to help with your DIY SEO.

What are Headings

What are Meta Tags

Web Page titles & how to use them

What are Keywords

What is a Sitemaps

17th February 2021 Mekatrig

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