Alongside Good SEO You Need An Effective Online Marketing Strategy To Turn Your Visitors Into Customers.
- SEO = Getting your website seen by people looking for your product or service.
- Online Marketing = Getting your product or service into the relevant marketplace using all online platforms
Online marketing is more commonly called Digital Marketing because it uses all digital mediums; the internet, mobile phones, display advertising etc...
Once we have spoken to you and identified your needs we will work alongside you providing you with tailored digital marketing strategies.
Geared specifically at getting your goods or services moving into the marketplace within the costs you specify by using effective analytic modelling (seeing how your website really works), targeted advertising and placement.
This will cover social media platforms, effective content management, usage of blogs, affiliate marketing and more.
If your budget allows it we will develop an effective PPC (pay-per-click advertising) campaign, to run alongside your other marketing streams.
We will recommend whatever strategy and combination of platforms we believe will be most effective in your case.
With online marketing data is crucial, we ensure that you have correctly installed analytics which give vital data about your website. Who is visiting, how and where from, monitors their behavior once in your website and identifies key performance indicators (KPIs) enabling us to target and modify areas for better performance.
- Conversion Optimization
Converting visitors into customers. We look at your visitors journey through your site, enhancing the user experience (UX), identifying how we can enable their decision process leading them from landing page to checkout and afterwards referring others to your website.
As a small business or start-up, paid advertising and pay-per-click can prove costly and ineffective if mishandled. We examine the metrics, your CPA (cost per acquisition) rates and other factors to see how best to use your budget to meet your needs. We advise on less costly keyword purchase alternatives and look at alternative affordable ways to increase market awareness.
A good way to get your product or service to market is to pay commissions to others who already have a web presence attracting people who will buy your product. We can help you to find affiliates who will drive traffic to your website in search of what you are offering.
- Social media
Facebook, Twitter, Instagram, You Tube, Google+ etc... All have a role to play in digital marketing, using effective social activity as part of an integrated marketing strategy increases your web presence and your market.
We advise on the benefits and costs of paid social advertising and will guide you if you choose to opt for this route.
- Other media
There are many other platforms we can advise on, some free, some affordable and some needing a larger budget eg:- You may need to make videos; have an RTB (real-time bidding) budget to pay to put your adverts in the right place at the right time; Brand awareness, developing your brand and USP.
- Mobile Apps
Mobile apps have become a key marketing tool for many businesses, will yours benefit from one? We can design an app to meet your requirements or suggest a suitable one to enhance your business.
- Monetizing your Website
Generating other streams of income by the intelligent placing of market relevant advertising, affiliate links from related products and other paid products, ensuring that even those visitors who do not complete a purchase with you can still contribute to your websites revenue.
Whatever the digital strategy needed for your online marketing campaign we will deliver it.