Online Marketing Strategies
For Small Business
To Get Your Website Working for you
Online Marketing Dos & Don'ts
Online marketing is more commonly called Digital Marketing because it uses all digital and electronic mediums; the internet, mobile phones, radio, display advertising etc...
Alongside good SEO you need an effective online marketing strategy to promote your products or services.
SEO = Getting your website seen by people looking for your product or service.
Online Marketing = Getting your product or service into the relevant marketplace using all online platforms
Unlike web building and SEO, we don't recommend DIY paid online marketing strategies for small business & startups.
This is where the amateur can get seriously hammered, it's easy to spend money on ineffective campaigns and mistakes are costly.
A paid campaign is like betting on a horse, no matter how sure thing you think it is, don't risk money you can't afford to lose.
If you are on a limited budget work on good organic SEO to boost your rankings and use social media for promotion and upload some decent videos to YouTube.
These are free and very effective ways of promoting your business, and if you make mistakes you will learn from them without wasting your hard-earned cash.
Take a look at our Mekablog articles on promoting your business with social media for free and promoting your business with YouTube.
For any business we recommend e-mail marketing as a first step because e-mail is still the most effective way to nurture leads and turn them into customers.
Social media accounts can be suspended or deleted at any time at the whim of the owners but you own and control your e-mail list.
Email converts better than social media and the ROI (Return On Investment) for email marketing is 4400%, far better than social media.
The average order value of an email order is at least three times higher than that of social media.
If you believe paid digital marketing is the way forward for your business then a must-have resource is The Beginners Guide to Digital Marketing you can see a brief review and link on our Free Website Tools Page. Reading this first will save you time, money and steer you clear of rouge marketing agencies
When you feel your business is ready to allocate a budget for online marketing we recommend getting an agency with a good track record, and a client base you can backcheck to see if they are effective.
See: How to choose a Marketing Agency